With a new year quickly approaching, businesses are scrambling to find unique, budget-friendly ways to stay top of mind with clients and prospects. If you’re looking for an often overlooked promotional product that packs a powerful punch, look no further than the custom made calendars.
Why Calendars as Promotional Gifts?
The great thing about promotional calendars is that they provide something of real value to your customers while advertising your business at the same time. Every day when someone looks at a date, sets a meeting or remembers an appointment, they see your company name, logo and slogan. Over the course of the year your calendars will keep your brand prominently in view without being intrusive or annoying.
Another nice aspect of Poster Calendars for customers is their long useful life. Many promotional products are used once and thrown away, but calendars will earn you at least 12 months exposure. If your client looks at their calendar twice a day, that’s 730 impressions of your brand in one year from a single promotional product. What other marketing tool can give you that kind of continued exposure for such an affordable price per impression?
Why calendar marketing still works.
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365 Days of Visibility
Sure, calendars are useful. However, when you commission custom printed calendars you’re giving your audience more than a useful tool, you’re giving them daily exposure to your brand. Every day of the year they will see your logo or advertisement.
It’s not like a television ad they only see once. It’s not like an email that gets deleted unread. When your customers use their wall calendar to plan their business meetings or their desk calendar to plan their day, your business is right there with them. 365 times per year.
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Calendars Are Practical and Well-liked
Wait … people use calendars? Yes! Offices. Homes. Schools. Doctors offices. Lots of people still plan out their time with printed calendars. That’s why promotional calendars are often seen as some of the most kept and appreciated marketing pieces.
Giving someone a practical gift lets your audience know that you’re useful, you care and you’re not going to bug them.
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Make it Completely Customizable To Your Brand
Imagery, layout, you name it. Every aspect of a calendar can represent your business. Customize every piece of your calendar when you order online:
- Logo, tagline, contact information
- Highlight industry events or important dates
- Incorporate branded colors and photography
- QR codes, coupons, tips for each month
- Take your average calendar and turn it into a year-round marketing asset and story about your brand.
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Budget Friendly Marketing with a Long ROI
A single calendar has the potential to earn hundreds, if not thousands, of impressions. This is why businesses of all kinds choose calendar promotional products to get the most reach for their budget.
Calendars can provide exposure for a tiny fraction of what you’d spend on digital marketing or other fleeting print advertisements.
An inexpensive method to stay top of mind with customers and potential customers year round is to purchase high-quality custom calendars from Canada Custom Calendar.
